What does Fairtrade mean for brand owners? Is it still the best deal for farmers? Most importantly, what does Fairtrade mean to the consumer?
In advance of Fairtrade Fortnight we wanted to gather thoughts and have an opinion about the changing face of Fairtrade. We interviewed representatives and leaders in the ethical and Fairtrade sector, to gauge feelings from across the industry, as well as official stances from some major retailers. It makes for some interesting reading.
Family (and friends) works with many ethical grocery brands to strengthen their equity and maximise their presence on shelf, to ensure that their products can command the premium they deserve for supporting people and the planet.