Digme is one of the UK's fastest growing indoor cycling and HITT gyms with authentic, training workouts.
With an expanding training team and new studios opening up at fast pace, the brand needed guidance on maintaining a curated brand culture.
We’ve defined a clear brand direction for Digme and developed a look and feel to go across all aspects of the experience - including the workout sub branding structure, interiors, tone of voice, social media and general communications.
As a result, Pro athletes and beginners alike are greeted with huge smiles with the encouragement that we can all ‘dig deep’ and achieve real results.
