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Built around a real family that believes in honesty, openness and adventure!

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Meet the Team
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Alex
Founder & Creative Leader

Alex
Founder & Creative Leader

Before co-founding F&f in 2009, Alex was a design director at Landor Associates, leading much of the UK Pepsico and European Proctor & Gamble creative output. With a degree in graphic design from The University of Northumbria, Alex’s 20 year career has seen her design across a very broad and varied spectrum of industries, spanning petroleum, airlines, automotive, as well as her beloved food and drink sector.

Alex is a hands-on creative director, who, with a passionate and deep understanding of FMCG packaging, leads the team in every aspect of visual communication and art direction.

Her keen eye has helped us achieve remarkable results in multiple creative awards.

Email Alex

LinkedIn profile

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Derek (DJ)
Founder & Strategy Leader

Derek (DJ)
Founder & Strategy Leader

Before co-founding F&f in 2009, Derek was a board-level creative director, leading the FMCG team at Landor Associates and prior to that, creative director at Saatchi & Saatchi Design. With more than 30 years experience in the design and branding business, he is well placed to help clients solve their brand’s toughest challenges.

Derek’s attention at F&f is primarily focused on developing our client’s brand strategies, copywriting and tone of voice assignments.

He has chaired and judged many international design awards and written for some of the industry’s leading publications.

Email Derek

LinkedIn profile link

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Lori
Design
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Dina
Design
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Jo
Design
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“I thoroughly enjoyed working with F&f from day 1. They are true experts in the food FMCG world, and they very quickly understood what I wanted to achieve from a re-brand. Not only are they incredibly talented, but also wonderful people. I feel lucky to have worked with them on our re-brand and hope it is a very long and prosperous relationship that we have going forward."

Olivia Wollenberg,
Founder and CEO Livia's 

“…A real delight to work with and we continue to develop our options with them, step by step, in an agreed way which works for both parties. They are a part of our team...when leading retailers come to YOU and ask, it makes it worthwhile"

Jonathan Shorts,
MD Organic Seed and Bean

“It was truly a pleasure working with F&f on our major rebrand. It's always a risk when a company rebrands, however F&f understood our vision for the brand from the onset and the end result has completely transformed Native and the growth potential."

Charlie Bowker,
Co -founder Native Snacks.