Family and friends is different.
We are built around a real family that believes in hard work, honesty and accountability.
Our aim is to help you solve the brand problems that keep you awake at night!
We believe that branding should be a joyful part of building your business, the fun part of your job.
Our team has decades of experience gathered at international branding consultancies; you get big agency thinking, just without the big agency, but don't just take our word for it...
Founder & Creative Leader
Alex
Founder & Creative Leader
Before co-founding F&f in 2009, Alex was a design director at Landor Associates, leading much of the UK Pepsico and European Proctor & Gamble creative output. With a degree in graphic design from The University of Northumbria, Alex’s 20 year career has seen her design across a very broad and varied spectrum of industries, spanning petroleum, airlines, automotive, as well as her beloved food and drink sector.
Alex is a hands-on creative director, who, with a passionate and deep understanding of FMCG packaging, leads the team in every aspect of visual communication and art direction.
Her keen eye has helped us achieve remarkable results in multiple creative awards.
Founder & Strategy Leader
Derek (DJ)
Founder & Strategy Leader
Before co-founding F&f in 2009, Derek was a board-level creative director, leading the FMCG team at Landor Associates and prior to that, creative director at Saatchi & Saatchi Design. With more than 30 years experience in the design and branding business, he is well placed to help clients solve their brand’s toughest challenges.
Derek’s attention at F&f is primarily focused on developing our client’s brand strategies, copywriting and tone of voice assignments.
He has chaired and judged many international design awards and written for some of the industry’s leading publications.
Design
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Brand Strategy
“They took us with them on the journey - and are the perfect partners when looking for that level of brand and design expertise”
“Working with them feels like you are getting the quality of a big agency but a more familiar and attentive feel”
“They work together with you, always with attention and care. The design work has totally transformed our brand - the packaging especially resonated with retail buyers”
“With them you always get the A team front and centre. And the more junior members share the same ethos, sense of pride and ownerships of client needs”
“F&f are an extension of our business and our brand custodians.
When procurement asks when we last reviewed agencies/put projects out to pitch it feels like blasphemy!”