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The TruVibe brand is focused on conscious eating; creating positive energy and building vibrant mind, body and spiritual health.

For this new to market brand, the key challenge to success was finding a standout visual and verbal language, one that that could cut across a shelf packed with functionally focused and worthy looking competitors.

The idea emerged to create a series of 'calls to action' that shouted positivity without being  preachy. 

Having an element of humour and fun was very important; the final range line up features packs bearing messages such as ‘Art is Life’, ‘Do it Now’, ‘Spread Kindness’ and ‘Live your Dreams’.

  • Visual Identity 
  • Packaging design 
  • Copywriting
  • Art Direction
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Awards

Bronze Pentaward

Winner 2014

Expo West 2014

Best Packaging of Natural Products

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Results

In 24 Months since brand launch:

One of Amazon's top selling product ranges in superfoods

The brand is now listed in 1000+ Kroger Stores and other major health store chains including Wholefoods and Sprouts across the United States, primarily thanks to the stand out packaging.

 
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