Bags of Attitude
For this new to market brand, the key challenge to success was finding a standout visual and verbal language, one that that could cut across a shelf packed with functionally focused and worthy looking competitors.
The idea emerged to create a series of 'calls to action' that shouted positivity without being preachy.
Having an element of humour and fun was very important; the final range line up features packs bearing messages such as ‘Art is Life’, ‘Do it Now’, ‘Spread Kindness’ and ‘Live your Dreams’.
In 24 Months since brand launch:
One of Amazon's top selling product ranges in superfoods
The brand is now listed in 1000+ Kroger Stores and other major health store chains including Wholefoods and Sprouts across the United States, primarily thanks to the stand out packaging.