The TruVibe brand is focused on conscious eating; creating positive energy and building vibrant mind, body and spiritual health.

For this new to market brand, the key challenge to success was finding a standout visual and verbal language, one that that could cut across a shelf packed with functionally focused and worthy looking competitors.

The idea emerged to create a series of 'calls to action' that shouted positivity without being  preachy. 

Having an element of humour and fun was very important; the final range line up features packs bearing messages such as ‘Art is Life’, ‘Do it Now’, ‘Spread Kindness’ and ‘Live your Dreams’.

• Visual Identity 
• Packaging design 
• Copywriting
• Art Direction