Working with Pri, we identified our target consumer as ‘Healthy Balancers’ looking for fun, tasty and guilt-free snacks.
ShelfHappy® Results:
Best seller in Boots stores Non- HFSS meal deal selection across 70 stores with listing and range extension for Autumn '24 into 389 stores with +5 SKUs.
The brand has seen incredible growth across Middle Eastern retailers in Dubai Kuwait, Qatar and Saudi.
The name "Pri Bakes" was introduced to better reflect the healthy baked nature of the pies and pockets and create more specific engagement with consumers.
“Pri bakes your day” appeared as a top-line consumer proposition, embodying the cheeky and upbeat personality of the brand.
Overall, the brand is much more positive and emotive both on and off-pack, eliciting greater feelings of joy and excitement.
The visual identity has been reworked to reflect the brand personality, with vibrant colours splashed on-pack to clearly identify individual flavours for the pies and pockets. The logo is boldly stamped on the front and is stacked rather than linear, making for much better impact.
