We helped to launch the official National Grief Awareness Week - a bold move in helping the UK to open up to grief.

NGAW is aiming to raise awareness of all aspects of grief, but also to bring awareness to the huge breadth of bereavement charities out there, offering tailored advice in the most painful and sensitive of situations.

We created the logo and visual identity for NGAW and their social media and outdoor campaigns for 2019 and 2020. The aim was to normalise grief and create more open and meaningful conversations in the UK.

We used a bright and bold palette, eye-catching illustrations and emotionally raw headlines to create a disruptive and positive campaign, a positive ray of light in a world usually saved for sombre and often bleak imagery.