A strategy was developed around their incredible passion for farming, the art of meat management and cooking. ‘Joyful Connection’ between producer and consumer is the mantra that Pat Whelan uses to convey the natural unadulterated process that happens from field to plate to bring his customers meat excellence.
The new logo embodies this journey and creates a seal of Irish-born excellence. The packaging is designed around the theme of a simply wrapped gift in each case. Our friends at Felt Branding developed the signage and interiors concept, which uses bold natural and locally sourced materials.
At launch, gained critical acclaim from the press with very strong sales from the start.
New store opened in Rathcoole.
The original Clonmel store has also been rebranded.
“I am proud to have worked with these talented people bringing together my vision”.