jamesw-1.jpg
jamesw-2.jpg
jamesw-3.jpg
jamesw-4.jpg
jamesw-1.jpg

One of Ireland’s most respected family of farmers, butchers and culinary stores looked to us to help create a more premium looking image, in order to secure a store-in-store offer at the Avoca Food market in Dublin.

A strategy was developed around their incredible passion for farming, the art of meat management and cooking. ‘Joyful Connection’ between producer and consumer is the mantra that Pat Whelan uses to convey the natural unadulterated process that happens from field to plate to bring his customers meat excellence.

The new logo embodies this journey and creates a seal of Irish-born excellence. The packaging is designed around the theme of a simply wrapped gift in each case. Our friends at Felt Branding developed the signage and interiors concept, which uses bold natural and locally sourced materials.

  • Brand Positioning 
  • Brand identity 
  • Partnering interior design 
  • Packaging
jamesw-2.jpg
jamesw-3.jpg
jamesw-4.jpg
jamesw-5.jpg
jamesw-6.jpg

Results

At launch, gained critical acclaim from the press with very strong sales from the start.

New store opened in Rathcoole.

The original Clonmel store has also been rebranded.

“I am proud to have worked with these talented people bringing together my vision”. 

Pat Whelan

jamesw-9.jpg
jamesw-7.jpg
jamesw-8.jpg