The hugely successful online snack brand wanted to diversify its offer into retail and sought our guidance to get the brand off to a good start in store.

Our job was to help ensure that the on-shelf packaging was match fit, by maximising product story and brand impact across the range. It was vital to help consumers navigate the offer across the various snack combinations.

Simplicity was key to our approach, which required some careful planning, as the graze design ethos is generally built around detailed, creative busyness to engage consumers.

The new 'good to go' range features 18  SKUs, optimised for taste and appeal through  consumer data analysis. 

The snack packs range across sweet and savoury, which are now positioned at front of store in most listed outlets.

Brand strategy
Brand architecture
Packaging graphics
Brand guidance


Business Results

"We are delighted with the unprecedented success of Graze's first year in retail"
Anthony Fletcher, CEO, Graze

More than 12 million snack packs in stores in first 12 months

Now selling in over 6,000 UK stores, with WHSmith, Sainsbury’s, Boots, Tesco and Waitrose all stocking the range

18 SKUs now in the range

‘UK's number one healthy snacking range’ [ref: YouGov Omnibus Survey, May 2015]

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