The Firefly brand has been growing at 49% YOY which is over 3 times as fast as the total soft drinks category.
Within retail we saw an uplift of around 10% in ROS.
Within Firefly’s largest customer we have seen a 28% volume up lift and an increase in NOBC (number of buying customers) by 35% since the launch of the new packaging.
The new award winning label also brings in the introduction of a part transparent substrate to allow consumers to see the actual drink which aids a natural and honest feel.
In subsequent consumer research 87% of consumers agreed that now seeing the drink makes them more likely to purchase firefly going forward.
We helped brand owners Purity Drinks get the right balance of taste and refreshment into the Firefly range of natural juices with a new look, whilst improving standout in store.
Our main objective was to shift perceptions of Firefly as a night-time tipple, to a calming moment of pleasure throughout the daytime; the idea of “Reset your nature” emerged as a top-line proposition.
“Firefly has been gaining real momentum over the last few years and we are excited to elevate the brand further with this new design refresh that ensures that the subtle elegance and unique still and complex flavours are really coming through in its design.”
