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The Couva is an innovative solution to keeping cafetiere coffee hotter for longer. 

The brand idea is built around the idea of “stylish wear for your cafetiere” which features a whole series of bespoke design coffee maker covers, using carefully sourced fabrics, buttons and innovative closures to match your mood or décor. All are stitched in the UK. 

A playful pack structure was created from engineered card to resemble a cafetiere helping to explain the product’s use and show off the fabric designs at point of sale.

  • Brand positioning 
  • Brand Identity 
  • Packaging structure 
  • Packaging graphics
  • Brand guidance

  • Credits: Howard Shooter for photography
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Step by Step

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Results

"We've had incredible feedback in terms of the branding at the shows that we've been to, everyone LOVES the brand and the packaging concept.

As for sales, we've seen a considerable growth, I would say 200% on last year".

Emily Savage-McGlynn, founder Couva.

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