We’ve created several iterations of the Allinson bread brand in the last few years: firstly to get it back on people’s radar as part of the campaign that revived Thomas Allinson’s legacy (see our previous design) then more recently to bring it in line with our flour rebrand – harnessing the many links that the products have despite different brand owners.
We liaised between the branding teams at Allied Bakeries and Silverspoon, responding to research findings that told the bread brand to be more modern and relevant whilst focusing on convenience and freshness.
Brand stewardship
Packaging design
Guidelines
Business Results
The new branding contributed to sales growth in excess of 20% calendar year to date (vs. prior period), effectively reversing the brand’s decline (2013)
“I think you've done a great job with our new packaging and I would like to thank you for all the hard work you’ve put into the account during my time managing Allinson".
