We liaised between the branding teams at Allied Bakeries and Silverspoon, responding to research findings that told the bread brand to be more modern and relevant whilst focusing on convenience and freshness.
The new branding contributed to sales growth in excess of 20% calendar year to date (vs. prior period), effectively reversing the brand’s decline (2013)
“I think you've done a great job with our new packaging and I would like to thank you for all the hard work you’ve put into the account during my time managing Allinson".
form. Allied Bakeries