Continuing our long-established partnership, we have repositioned Seed and Bean as the chocolate brand that ‘lives on the wilder side of taste’, celebrating their highly unique, creative and adventurous flavour combinations.

With the premium chocolate market expanding rapidly since the pivotal rebrand in 2013, Seed and Bean had to reposition, in order to secure its position as the UK’s most ethical chocolate brand with the most exciting and wild range of flavours.

‘Chocolate with a wild side’ emerged as our new proposition, shifting Seed and Bean to focus on the exotic and wild nature of their botanicals. This prompted ‘Wild and organic’ to become the key message on pack.
The provenance and single origin messaging has also been called out, heroing the cocoa percentage and bringing the focus back to the quality of the chocolate.

By simplifying the motif we have introduced space and precision to the design. Cocoa pods and leaves have been woven into the graphic, connecting the exotic origins of the chocolate and the English botanical flavours to the ‘wild and organic’ message.

Business Results

As a result of the rebrand:

Now listed in Selfridges and the 50 top Waitrose stores across UK

Sales have more than tripled in 2 years.

From 250K turnover to over 900K in the same period

Brand growth of around 145%

“I will always be grateful to Family (and Friends)”Jonathan Shorts, Managing Director, Seed and Bean