ReBorn^® has developed a game-changing way to reduce landfill, eliminate air-miles, and the chances of plastic (and some metals) ever going to waste again.

You might be surprised to learn that most of your homeware products have come on a rather long journey to live in your home. South-East Asia to be precise. And mostly made of ‘virgin plastic’, i.e. new plastic made of oil. To tackle this ridiculously
unsustainable approach, and help to stem the 70 million plastic household products being thrown into landfill per year, ReBorn^® was born!

Long before the first product was conceived, the aim was to make locally in Britain, using only 100% waste materials collected from factories around the country.
All ReBorn® products have world-first designed-in ‘circularity’, with no co-moulded parts, meaning they can be recycled again and again into new products. It’s a rebirth in manufacturing.

Every element of supply chain, from raw materials to packaging, supports local industries and eliminates the carbon footprint associated with international transportation.

ReBorn is the winner of the "Equity-Backed Startup of the Year" award in the South East region 2024.

F&f have a vested interest in the business and have been responsible for co-creating the brand proposition, the name, identity and key messaging for the brand. 

Our aim was to create a bright, joyful brand image, with a bespoke typeface that would cause some disruption in sleek homeware stores including John Lewis & Partners and multiple homeware stores across the UK and Europe.