Livia’s, one of the most innovative plant-based treat brands on the market, has now repositioned to bring even more taste and indulgence to the shelf.
We’ve worked with the Livia’s brand as it has grown, developing the brand’s ‘Say Yes To It All!’ positioning that now incorporates a new brand line ‘Hungry For It All!’, working closely with the team from Dreamquickly to reflect the brand’s desire to be the most innovative and driven snack brand on the market.
Striving to do things differently (and better) is always at the core of all Livia’s decision making. All of the packaging is fully recyclable and as sustainable as possible and all their sweet treats are purely plant based – goodness that is good for you and good for the planet.
The new look and feel makes Livia’s even more bold and mainstream, putting them brand first and showing the real hunger the brand has not only for sweet treats – but for ambition.
But Livia’s are also hungry to give back. For their first launch of Dunx Nut Butters, 100% of the profits went towards The Black Training & Enterprise Group, in order to support young Black people in the UK with education and job opportunities.
Now the fastest growing free from treat brand, it’s fair to say that Livia’s don’t settle for anything less than everything.